What are social networks and what are they used for?

social media

Nowadays, the person who does not have a smartphone and surfs the internet regularly is rare. Social networks are part of the lives of many people, whether young or old. There is no doubt that communication has completely changed, since the vast majority use messaging applications and social networks to communicate.

In the following article we will talk to you of the different social networks that exist And what are they used for?

What are social networks

A social network is nothing more than an application or web page that serves as a means of communication between people. The information that is shared may be in the form of text, images, video or audio. In relation to the users of social networks, they can be individuals or companies. In recent years, the well-known professional social networks that serve as a means of communication between clients and companies have been growing.

Classes or types of social networks

When making a classification of the different social networks, they can be divided horizontally and vertically.

Horizontal social networks are aimed at any user and they do not have any kind of defined theme. They are known in a popular way as general social networks and in them people give their opinion and interact on any subject. The most popular and used social networks are:

  • Facebook
  • Twitter
  • Instagram
  • TikTok
  • Snapchat
  • Pinterest
  • YouTube

Vertical social networks are characterized by specializing in a specific topic whether it be cinema, cooking, music, work or fashion. Some of the most popular are:

  • LinkedIn
  • InfoJobs
  • 21Buttons
  • Spotify
  • Flickr

Social messaging networks could be included in a separate classification. In recent years these social networks have experienced a significant boom. Such has been the success that they have come to replace calls and emails in a large number. The most popular social messaging networks are:

  • WhatsApp
  • Messenger
  • Line
  • Telegram
  • WeChat
  • Discord

social network

For what are the social network good for?

Once you have seen the kinds of social networks that exist in Spain, it is time to explain their function. From the point of view of companies, there are innumerable advantages that these social networks have. A certain business brand can reach many users and make it fully recognizable. At another point, business social networks are perfect when it comes to promoting a certain product or business.

In the case of general social networks such as Facebook or Twitter, They allow unlimited contact between people in real time. Social networks have become effective tools for today's society in different areas such as personal or professional.

Main advantages of social networks

There are many advantages that social networks can provide:

  • help to stay connected with everybody.
  • interaction with people with similar tastes and interests.
  • Access a immense information and of all kinds.
  • They allow to promote different products or services.
  • Help keep up as far as the present is concerned.
  • They allow you to express what you want in a free way.
  • offer a lot entertainment and fun.
  • Can be used as a tool for education.
  • They are perfect when to find a job.
  • Allow send information instantly.

Main disadvantages of social networks

Apart from the advantages seen above, social networks also have a series of disadvantages that must be taken into account:

  • They tend to consume lots of personal time.
  • They can create addiction and dependency.
  • is shared more personal information from account.
  • There is the possibility of suffer cyber bullying
  • They are quite common both scams and spam.
  • In many cases people can forget from the real world.
  • there is certain false information That can hurt a lot of people.

social-networks-events

The most used and most popular social networks

The data indicates that 4.700 million people around the world usually use social networks or what is the same, almost 60% of the entire world population. The most popular and used social networks are the following:

  • Facebook is the most used social network in the world with nearly 3.000 billion users.
  • In second place is YouTube. It is a Google video streaming social network that has about 2 billion users.
  • WhatsApp is an instant messaging application that belongs to Meta and It has about 2.000 million users.
  • In fourth place would be the application of photos and images of Instagram with about 1.500 billion users worldwide. 
  • Wechat is the most popular and used social network in China. It is a multi-service application that was launched in 2011 and has some 1.300 million users.
  • TikTok is a social video network that has become popular in recent years to become one of the most used social networks in the world. It has 1.100 billion users.
  • Facebook Messenger is a messaging application that arises from the almighty Facebook. There are about 1.000 million users worldwide.
  • Telegram is a messaging application which is in the shadow of the famous WhatsApp and has about 700 million users.
  • Snapchat is one of the oldest social networks. and has about 600 million users throughout the entire planet.
  • The top 10 of the most used social networks closes with Douyin. It is an application that emulates the famous Tik Tok and is quite popular throughout China. It has about 600 million users.

In the case of Spain The most popular and used social networks are:

WhatsApp is the most used social network in Spain followed by Facebook, Instagram and Youtube. The top 10 is completed by the following social networks: Twitter, Spotify, Telegram, Tiktok, Linkedln.


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