Xa kuziwa ekuthengiseni, into engalunganga kukukopa. Awunyanzelekanga ukuba ukhohlise abantu ukuze ufumane ukuthengisa ngakumbi kunye nemali eninzi, ayilunganga ... Nangona kunjalo kubonakala ngathi kwenziwa yonke imihla kuyo nayiphi na inkampani ekufuneka inyuse ukuthengisa kwayo. Ngokwenyani, awunyanzelekanga ukuba ukhohlise nabani na ukuba uthengise, kufuneka wazi okungakumbi malunga nengqondo yomntu ngamnye.
Isayensi yezengqondo inokukunika ulwazi oluninzi malunga nendlela abantu abacinga ngayo okanye abaziphatha ngayo. Ngokwesiqhelo olu luvo luyimfuneko ukuze ukwazi ukuthengisa ngakumbi ngaphandle kokukhohlisa nabani na, ukuba akunjalo, ukuze abantu benze izigqibo zabo ngokukhululekileyo, ngaphandle kokuziva bengazithembi. Ngelixa kuyinyani ukuba isayikholojisti inceda abantu bathathe isigqibo ngenye indlela hayi enye, ngekhe bave ngathi akukho mntu ubakhohlisayo, ukuba akunjalo, ngabo abagqiba ekubeni bathenge okanye bangayithengisi imveliso.
Kukho iindlela ezithile zengqondo ezinokukunceda ukuba injongo yakho kukufunda ukuthengisa ngakumbi ngaphandle kokuba nobundlobongela kumthengi. Olu lwazi luya kukunceda uthengise ngakumbi ukuba ungumthengisi okanye ukuba ungumthengi, Uya kwazi ukuba umntu ophambi kwakho usebenzisa isicwangciso sokufumana ukuthengisa ngakumbi ngeendleko zakho.
Izinketho ezimbalwa
Elinye lawona macebo asetyenzisiweyo kukubonelela ngeendlela ezimbalwa kubathengi. Nangona inokubonakala iphikisana, ukunika abathengi ukhetho oluninzi kukhokelela kwimeko yengqondo ebizwa ngokuba kukukhubazeka kwesenzo. Abantu abanakwenza sigqibo kuba boyisiwe lulo lonke ukhetho abanokulufumana.
Bangathanda ukuba bangathathi zigqibo kunokuba benze isigqibo esinzima (nokuba isigqibo kukuthatha isigqibo sokuba loluphi uhlobo lwejam oza kulithenga).
Inketho yesithathu kufuneka ingathandeki
Elinye icebo kukwenza ukhetho lwesithathu lungathandeki kubathengi. Uvavanyo lwePsychology lubonakalisile ukuba abantu baya kutshintshela ukhetho lwabo phakathi kweemveliso ezimbini xa beziswa ngendlela yesithathu engathandekiyo. Oku kwaziwa njenge "isiphumo sokuncipha."
Xa ukhetha phakathi kweemveliso ezimbini, abantu baya kukhetha ngokwesiqhelo kukhetho lwabo lobuqu. Kodwa xa benikwa ukhetho lwesithathu olungathandekiyo, kunokwenzeka ukuba bakhethe eyona ndlela ibiza kakhulu.
Xabisa iimveliso zakho ngokwahlukileyo
Nika abathengi bakho ithuba lokuthenga iipakethe ezimbini zentshungamaxabiso elifanayo kwaye baya kuba mancinci amathuba okuba bathenge enye. Kodwa nika abathengi ukhetho lokukhetha phakathi kweepakethe ezimbini zentsini ezixabisa nje iisenti ezi-2 kwaye ngaphezulu kwe-77% ziya kukhetha ukuthenga ipakethi.
Thatha ithuba lokuthintela ukulahleka
Ukuphulukana nokulahleka ngumgaqo owaziwayo wengqondo. Ngamafutshane, luluvo lokuba sikuthiyile ukuphulukana. Ngale ndlela, kuya kufuneka unikeze imveliso yakho ngendlela umthengi akholelwa ukuba ngemveliso yakho bayaphumelela ngandlela thile kwaye ukuba awuyifumani ebomini bakho, uyakulahleka ngandlela thile.
Qaphela ingqalelo ekhethiweyo
Usenokuba sele uqhelene nolingo oludumileyo (kwaye olunomdla kakhulu) lwe-gorilla engabonakaliyo, eyayisisifundo ekukhetheni ingqalelo. Ukuba akunjalo, ihamba into enje:
Kuvavanyo, abaphandi bacela abathathi-nxaxheba ukuba babukele ividiyo yabantu abadlula kwi-basketball. Bacelwe ukuba babale ukuba bangaphi na abantu abadlulayo abanxibe iihempe ezimhlophe. Iziphumo? Isiqingatha esingaqhelekanga sabathathi-nxaxheba asibonanga igorila. Ukuqwalaselwa kwakhe kukukhetha kuye kwakhokelela kwinto esele iqulunqwe njenge "ukungakhathalelwa kobumfama," isiphumo esinokubaluleka kwabo bazama ukuthengisa.
Ungasifaka njani isicelo sokulinga okungabonakaliyo kwegorila kwintengiso:
Ukuthatha ithuba leziphumo ze-gorilla engabonakaliyo yokuthengisa ngakumbi, kuya kufuneka ujonge kumaphepha akho okufika. Kukho isizathu sokuba uyilo lwewebhusayithi luhlale lubeka ugxininiso ekwenzeni amaphepha akho okufika abe simahla kangangoko kunokwenzeka. Ukufika kwamaphepha kuyilwe ngenjongo ethile engqondweni. Ke ngoko, loo maphepha kufuneka abelula kwaye angabinanto ke abantu abaphazanyiswa zizinto ezingafunekiyo ezinje ngee-GIF kunye nemibala eqaqambileyo.
Gxininisa ixesha kwiindleko
Ukuba ubona isithembiso kwimveliso okanye kwinkonzo ngokwaneleyo, ungaqala ukujonga kwakhona ukuba ngaba loo mveliso okanye inkonzo iyifanele. Izifundo ziyaqhubeka ukufumanisa ukuba ukugxininisa ixesha kunemali kakhulu. Isizathu kukuba abantu balixabise kakhulu ixesha labo kunemali.
Ukufaka oku kwintengiso yakho, kuya kufuneka ubeke amaxabiso ngendlela egxininisa ixabiso lemveliso yakho ngokwembono yexesha, kuba isebenza ngakumbi kunokugxininisa kwimveliso okanye kwinkonzo ngokwayo. Umzekelo wale nto uthi "Gcina ixesha kunye no-X". Ayizukutsala kuphela izikhokelo eziphindwe kabini, kodwa ezo zikhokelo ziya kuba nomnqweno wokuchitha kabini ngaphezulu.
Ukubhenela kwigunya
Uvavanyo oludumileyo onokuthi uqhelene nalo luvavanyo lweMilgram, oluneziphumo ezithile eziluncedo ekwandiseni ukuthengisa. Ukuba awuqhelananga nolu vavanyo, lwaluyilelwe ukufumanisa ukuba abantu baya kude kangakanani xa kufikwa ekuthobeleni igunya kunokumamela izazela zabo. Iziphumo? Ngokusisiseko, abantu babelimamela igunya nokuba ubacele ukuba benze ntoni, nokuba oko kuthetha ukusebenzisa umbane ukothula abantu. Ngapha koko, umvavanyi wakwazi ukufumana abathathi-nxaxheba ukuba baqhubeke nokusebenzisa ukothuka kombane okubuhlungu kwabanye, nangona beve isikhalo, konke kungenxa yokuba umntu ebaxelela ukuba mabenze ntoni yayiligunya.
Inokusetyenziswa njani le nto kwintengiso yakho? Kuya kufuneka uthathe ithuba kwigunya kwintengiso yakho kangangoko unakho. Umzekelo, ukuba unentengiso yolusu oyithengisayo, unokuba neentengiso unxibe iingubo ezimhlophe ezikhumbuza oogqirha okanye oosonzululwazi baselebhu. Unokongeza amatywina ethembakeleyo kunye nezatifikethi kwindawo yakho yokuthengisa, ukongeza iilogo zenkampani zabaxhasi abakuthembayo, njl. Xa kuziwa ekusebenziseni igunya, iziphumo azinasiphelo.