Uma sikhuluma ngesikhangiso sikhuluma ngomlayezo ohlose ukwazisa abanye abantu ngomkhiqizo, okuthile okwenzekile noma yini enye, kepha ngaso sonke isikhathi kwenzelwa ukuthengisa. Imvamisa zivela ezinkampanini futhi zihlala zinomgomo owodwa: ukukholisa abanye ngalokho abakhangisayo.
Yini
Isikhangiso semikhiqizo noma sezinsizakalo kuvame ukwenziwa ngendlela ebukwayo, ezwakala noma eyezwakala ukudlulisa umyalezo wakho. Abakufunayo ukuxhumana nomyalezo futhi isimemezelo kumele silandele uchungechunge lwemikhombandlela ukuze silunge.
Izici
Izikhangiso kufanele zihlangabezane nochungechunge lwezici ezizosebenza, ngezansi sizophawula ngalezi zici ukuze uzicabangele:
- Indalo: la ubuciko kubalulekile kuzo zonke izici. Ngoba ngochungechunge lwamasu wokudala ungadala umthelela omkhulu kubantu obhekise kubo. Ngale ndlela zikhuthaza ukusetshenziswa.
- Isikhathi. Akudingeki ukuthi ibe yinde kakhulu ukuze isebenze, empeleni kufanele ihlale phakathi kwemizuzwana eyi-10 nomzuzu. Lapho umzuzu udlula futhi ubude bufinyelela ku-5, kwenzelwa ukuthi abantu bathole imininingwane ephelele. Lapho ihlala ngaphezu kwemizuzu engu-5, bese ilingisa uhlelo lwethelevishini.
- Izithameli. Izikhangiso zihloselwe izethameli ezithile futhi lokhu kufanele kubhekelwe ukufeza nokusabalalisa kwazo (ubudala, isiko, ubulili, ukuthanda, njll.).
- Umsebenzi. Umsebenzi uzokwenza umkhiqizo ubonakale noma ucace emakethe lapho uqondiswe khona. Kukhona nezikhangiso ngenhloso ye- ukukhombisa kwezenhlalo ukuze kuthuthukiswe umphakathi.
Izinto zezikhangiso
Izikhangiso zivame ukuba nezinto ezifana ngazo ukuze ihehe, futhi okubaluleke kakhulu: ukuze umphakathi uyikhumbule futhi ukwazi ukuphawula ngayo nabanye. Nazi izinto ezibaluleke kakhulu:
- Isiqubulo. Kuyingxenye ebaluleke kakhulu ngoba yiyona echaza uphawu. Kufanele kube mfushane futhi kube lula ukuyikhumbula, kanye nokubamba. Ngale ndlela ungahlukanisa umkhiqizo kusuka kumncintiswano. Kuzofanele kube kuhle ukuheha ukunakwa ngumphakathi. Isibonelo sesiqubulo kungaba ukuthi: "I-Red Bull ikunikeza amaphiko" noma "iRexona ayikulahli".
- Isithombe. Izithombe zibalulekile ngoba ezingeni elibukwayo yilokho okukhomba futhi kwehlukanise uhlobo lomkhiqizo kolunye. Kungaba wuphawu oluchaza uhlobo lomkhiqizo nemikhiqizo noma izinsizakalo ezinikezwayo. Isibonelo ngamabhodi ezikhangiso owabona emgwaqweni noma emadolobheni amakhulu.
- Umlayezo. Umlayezo ubalulekile ngoba yiwona odlulisa imininingwane lo mkhiqizo ofuna ukuyidlulisela emphakathini. Umlayezo kuzofanela uguqulelwe izethameli ukuze ufinyelelwe ngakho-ke umyalezo nokuqukethwe kufanele kucatshangelwe kahle. Asigcini ngokubhekisa kumagama kuphela, kepha futhi nasemisindweni nasezithombeni ezisetshenziswayo. Imvamisa inemiyalezo efihliwe ukuze abantu bezwe ukuthi bathola umyalezo ofuna ukuwudlulisa. Into ebalulekile ukuncenga. Isibonelo, izikhangiso zomugqa ezizama ukufinyelela izinhliziyo zomphakathi yisibonelo esisodwa.
- Ilogo noma uphawu. Lokhu kumayelana nophawu olwehlukanisa leyo nkampani kwabanye. Imvamisa yakhiwa ngezithombe, izinhlamvu, noma inhlanganisela yakho kokubili. Lokhu kunikeza ubunikazi benkampani futhi kunemibala ethile ukuze kubonakale kalula. Ngale ndlela inkampani, uma impumelelo yayo yamukelwa emphakathini, kuba lula ukuyisabalalisa futhi iphumelele. Isibonelo, uphawu lukaMnu Wonderfull, uCoca-cola, uMcDonald's, njll.
Izibonelo zezikhangiso ze-banner
Ngokulandelayo sizokunikeza izibonelo zezikhangiso ukuze uqonde kangcono ukuthi sisho ukuthini. Yimikhiqizo ozoyazi ngokuqinisekile:
- Imibala Ehlangene yaseBenetton
- Coca Cola
- I-Nescafé
- Nike
- Adidas
- Ford
- URayban
- Rolex
- Samsung
- Apple
- Nintendo
- Microsoft
Imibuzo Evame Ukubuzwa Yezikhangiso
Izikhangiso zihlale zinomyalezo okhuthaza umkhiqizo noma insizakalo, futhi okubalulekile ukuthi izethameli noma ukungabikho kube abathengi abangaba khona ukuze ngale ndlela, inkampani iphumelele. Ngokulandelayo sizokhuluma ngemibuzo ebuzwa njalo odinga ukuyazi.
- Yini isikhangiso sezingane? Izingane nentsha yibo abathinteka kakhulu ezikhangisweni ngoba abanakho ukucabanga okujulile futhi bakholwa yikho konke abakubonayo nabakuzwayo, noma ngabe kungamanga noma bezama nje ukuncenga ukwenza inkampani yokukhangisa ithole izinzuzo zezezimali.
- Yiziphi izakhi zesikhangiso? Njengoba sishilo ngenhla, izinto eziyinhloko yilezi: isiqubulo, isithombe, umlayezo kanye nelogo noma uphawu lwakho.
- Yini injongo yezikhangiso ze-banner? Bahlala njalo bafuna ukwazisa ngobukhona bomkhiqizo noma isevisi.
- Ungenza kanjani isikhangiso? Ukuze ukwazi ukwenza isikhangiso, kufanele wazi izethameli oqonde kuzo. Lapho nje izethameli zaziwa, kuyadingeka ukuthi kuchazwe izinhloso zokwenza idizayini enhle ehlaba umxhwele, ukwenza iklayenti likholwe ukuthi lo mkhiqizo noma insiza iyayidinga ngazo zonke izindlela (noma ngabe ayinjengaleyo), izethameli ezizwayo ikhonjwe futhi ocabanga ukuthi lokho okunikezwayo kuyisixazululo sempilo yakho.
Ukubaluleka kokucabangisisa
Kubalulekile ukuthi abantu, okungukuthi, ukuthi izethameli zikwazi ukucabangisisa kahle ukuze 'zingadingi' konke ezikubona ku izikhangiso. Kufanele wazi ukuthi ungahlukanisa kanjani okudingayo kulokho ongakuthandi, futhi okubaluleke kakhulu: wazi ukuthi ungahlukanisa kanjani izikhangiso zangempela kulezo ezingekho.
Ezikhathini eziningi, izinkampani zizama ukufinyelela kubabukeli ngokubenza bakholelwe ukuthi badinga umkhiqizo wabo ukwenza ngcono izimpilo zabo, njengamakha, okokugqoka noma okokusebenza. Izethameli kufanele zibe nokuqonda okwanele ukukhomba ifayela le- imikhiqizo ongayidinga ngempela empilweni yakho kusuka kuleyo ongayidingi nhlobo.
Ucabanga ngani uma ubona isikhangiso? Uyathanda ukuwabona noma ungomunye wabantu ababheka kuphela imikhiqizo uma uyidinga?