Izwi rekuti midhiya, rinova iro rakaenzana nepakati, rinoreva nzira dzekutaurirana dzatinoshandisa kufambisa nhau, mumhanzi, mafirimu, dzidzo, mameseji ekusimudzira uye imwe data. Inosanganisira mapepanhau epanyama uye epamhepo nemagazini, terevhizheni, redhiyo, zvikwangwani, runhare, Internet, fakisi nemabhodhi.
Mhando dzakasiyana dzenhau
Tsanangura nzira dzakasiyana siyana dzatinotaurirana nadzo munharaunda. Nekuti inoreva kune vese vezvenhau, zvese kubva parunhare kusvika kune yemanheru nhau paterevhizheni, dzinogona kunzi nzira dzekutaurirana.
Kana isu tichitaura nezve kusvika kune yakakura nhamba yevanhu, isu tinoti midhiya. Midhiya yemuno inoreva, semuenzaniso, kune bepanhau repanzvimbo kana yemuno / yedunhu TV / redhiyo chiteshi.
Isu taiwanzo kutora yedu yese nhau uye varaidzo kuburikidza neterevhizheni, redhiyo, mapepanhau, uye magazini. Nhasi Indaneti iri kutora zvishoma nezvishoma. Dhinda mapepanhau ari kunetseka kuyera kuti mazana emamirioni avanhu gore rimwe nerimwe vanochinjira kumanyuko enhau paInternet.
Media Chikamu
Midhiya inogona kukamurwa muzvikamu zviviri zvikuru: kupararira uye kudhinda. Iyo internet zvakare yakave mutambi mukuru sechiitiko chiri kuwedzera chevanhu kutenderera pasirese vanowana nhau, mafirimu, nezvimwe. MuInternet.
Dhinda midhiya inosanganisira ese marudzi ezvinyorwa, kusanganisira mapepanhau, mapepanhau, magazini, mabhuku, uye mishumo. Ndirwo rudzi rwekare uye, Zvisinei nekutambura kubva pakuonekwa kweInternet, ichiri kushandiswa nechikamu chakakura chevagari.
Vhidhiyo yekuratidzira inoreva redhiyo neterevhizheni, iyo yakapinda muchiitiko mukutanga uye pakati pezana ramakumi maviri emakore, zvichiteerana. Vanhu vazhinji vachiri kuwana nhau dzavo kubva kuterevhizheni nhepfenyuro dzenhepfenyuro; zvisinei, nyanzvi dzinofungidzira kuti hazvizove nguva refu internet sosi isati yatora. Mumakore makumi maviri apfuura, nhau dzetambo dzakakura mukukosha.
Iyo Internet, kunyanya mawebhusaiti uye mablog, ari kukurumidza kubuda seanoshanda uye makuru makwara ekutaurirana sezvo vanhu vazhinji uye vazhinji vachitsvaga nhau, varaidzo, uye zvekudzidzisa zvinhu paInternet. Izwi rekuti 'inoshanda' mubhizinesi rinoreva rinokwanisa kugadzira purofiti kwemakore mazhinji.
Zvinenge zvikamu zvese zveInternet zvave nzira yekutaurirana - mazhinji emahara emaimeri masevhisi ane madiki mabhokisi anoratidza kushambadza uye mamwe mameseji. Internet, sekuziva kwedu nhasi, haina kunyatso simuka kusvika kuma1990.
Muna 1995, chete 1% yevagari vepasi rose vaive paInternet, zvichienzaniswa nevanopfuura 49% nhasi. Pfungwa yeInternet yakatanga muma1960 muUS. Munguva yeCold War, apo vemauto nemasayendisiti vaishushikana nezvekurwiswa kwechombo, izvo zvinogona kuparadza nharembozha.
Stephen Hawking, weBritish theoretical physicist, cosmologist, munyori, uye director wekutsvagisa kuCentre for Theoretical Cosmology paUniversity yeCambridge, akamboti: "Midhiya inoda magamba esainzi senge muzvikamu zvese zvehupenyu, asi pane chaipo chinoramba chiripo chehunyanzvi pasina mutsetse wakajeka wekuparadzanisa."
Chii chinonzi social network?
Masocial network ndeekuungana kwenzvimbo dzekutaurirana dzepamhepo panogarisana nharaunda, kugovana zvemukati uye kubatana. Mawebhusaiti nemaapplication akatsaurirwa kune vezvenhau, microblogging, maforamu, mabhukumaki emagariro, wikis, uye midhiya enhau mienzaniso yemamwe marudzi enhau enhau. Zvemagariro midhiya ndiko kutaurirana kutsva nhasi. Makambani enhau anozivikanwa kwazvo nde Facebook, Twitter, Google+, uye Instagram.
Makore anodarika makumi maviri apfuura, vashoma kwazvo pasi rese vaiziva kuti Internet chii. Nhasi rave chikamu chehupenyu hwedu. Iyo yakagadzirirwa kuva # 1 chiteshi ye kutaurirana nehuwandu hwepasi rose.
Media mabasa
Maitiro aripo ekuzadzisa akateedzana emabasa. Kunyangwe iyo svikiro iri pepanhau, redhiyo, kana chikamu chenhau cheterevhizheni, iyo yekumashure-kwe-zviitiko mubatanidzwa inofanirwa kugadzira mari uye kubhadhara mutengo wechigadzirwa. Mari yacho inouya kubva kushambadza uye vanotsigira.
Asi makambani haazobhadhare kushambadzira kana pasina vanoona kana vaverengi. Naizvozvo, zvirongwa zvese uye zvinyorwa zvinofanirwa kufadza, kuzivisa kana kufarira ruzhinji uye chengetedza kuyerera kwevatengi nguva dzose. Mukupedzisira, chinokwezva vataridzi nevashambadzi ndicho chinopona.
Vezvenhau ivowo vatariri venzanga uye vakuru vehurumende. Iri basa rinobatsira kuchengetedza hutongi hwezvido zvevanhu uye rinoita kuti hurumende izvidavirire pane zvainoita, kunyangwe kana bazi rimwe chete rehurumende richizeza kuvhurika kuti riongororwe neruzhinji. Kunyangwe asayendisiti masayendisiti achida kuti vagari vaziviswe uye vabatanidzwe mune zvematongerwo enyika uye zviitiko, chokwadi ndechekuti isu hatidi. Saka vezvenhau, kunyanya vatori venhau, vanotarisa pane zviri kuitika uye vanoridza mhere apo veruzhinji vachida kuteerera.
Vezvenhau vanobatanidzwawo pakurongwa kwehurongwa, chinova chiito chekusarudza kuti ndezvipi zvinhu zvinofanirwa kutaurwa neveruzhinji. Nhasi, yakawanda mienzaniso yegadziriro yehurongwa inoratidza kukosha kwazvo ndivo vezvenhau mukuyedza kudzivirira nyanya nyowani kana nyonganiso dzevanhu.
Kubatana nenyika
Midhiya ndiko kubatana kwedu nenyika. Zvatinoona zvakanyatsosarudzwa. Uku kunzwa kwekutarisira kunosvika pakuvhara nyaya dzetsika. Pamberi peInternet, vezvenhau vechinyakare vakasarudza kuti mifananidzo yevagari kana mifananidzo yevhidhiyo ichave "nhau."
Nekudaro, iyo ajenda yekumisikidza simba rezvinyakare midhiya yatanga kupihwa zvakagadziriswa nesocial media uye mafoni. Tumblr, Facebook, YouTube, uye mamwe mawebhusaiti anotendera zvapupu kuisa ipapo mifananidzo yechiitiko uye maakaunzi uye kutumira chinongedzo kushamwari dzavo. Kumwe kuisirwa kunoenda hutachiona uye kunokwezva kutariswa kwemazhinji enhau, asi Nhau kubva kunetiweki hombe nemapepanhau makuru akatonyanya kusimba kutanga kana kuchinja hurukuro.
Vezvenhau Ivo zvakare vanosimudzira zvakanaka kuruzhinji nekupa chikuva chekupokana kweruzhinji uye nekusimudzira kuziva kwevanhu.. Nhau dzemunharaunda dzine basa rakakura, kunyangwe hazvo mabhajeti madiki uye zviwanikwa zvidiki.