Xa sithetha ngentengiso sithetha ngomyalezo ojolise ekwaziseni abanye abantu malunga nemveliso, into eyenzekileyo okanye enye into kodwa esetyenziselwa iinjongo zorhwebo. Bahlala bevela kwiinkampani kwaye bahlala benenjongo enye: ukukholisa abanye malunga nezinto abazibhengezayo.
Yintoni
Intengiso yeemveliso okanye iinkonzo zihlala zenziwa ngendlela ebonakalayo, eviwayo okanye emanyelwayo ukuhambisa umyalezo wakho. Into abayifunayo kukunxibelelana nomyalezo kwaye isibhengezo kufuneka silandele uthotho lwezikhokelo ezichanekileyo.
Izixhobo
Iintengiso kufuneka zihlangane nothotho lweempawu ukuze zisebenze, apha ngezantsi siza kuphawula ngezi mpawu ukuze uziqwalasele:
- Uyilo: la ubuchule kubalulekile kwiinkalo zonke. Kuba ngothotho lweendlela zokuyila unokwenza ifuthe elikhulu kubantu ojolise kubo. Ngale ndlela zikhuthaza ukusetyenziswa.
- Ubude bexesha. Ayifanelanga ukuba inde kakhulu ukuze isebenze, kufanele ukuba ihlale phakathi kwemizuzwana eli-10 kunye nomzuzu. Xa umzuzu udlula kwaye ubude bufikelela kwi-5, kungenxa yokuba abantu bafumana ulwazi olupheleleyo ngakumbi. Xa ihlala ngaphezulu kwemizuzu emi-5, emva koko ilinganisa inkqubo kamabonwakude.
- Abaphulaphuli. Ezi ntengiso zijolise kubaphulaphuli abathile kwaye oku kufuneka kuthathelwe ingqalelo ukufezekiswa kunye nokusasazwa (ubudala, inkcubeko, isini, ukuthanda izinto, njl.
- Umsebenzi. Umsebenzi uya kwenza ukuba imveliso ibonakale ngakumbi okanye ingabonakali kwimarike ejolise kuyo. Kukwakho nezibhengezo ezinenjongo imbonakalo yentlalo ukuze kuphuculwe intlalo.
Izinto zentengiso
Izibhengezo zihlala zinezinto ezifanayo ukwenza ukuba zibe nomtsalane ngakumbi, kwaye okona kubaluleke kakhulu: ukuze uluntu luyikhumbule kwaye likwazi ukunika izimvo ngayo nabanye. Nazi izinto ezibaluleke kakhulu:
- Isiqubulo. Yeyona nxalenye ibaluleke kakhulu kuba yile nto ichaza uphawu. Kuya kuba mfutshane kwaye kulula ukuyikhumbula, kunye nokutsala. Ngale ndlela unokwahlula uphawu kuphawu lokhuphiswano. Kuya kufuneka ukuba ibe ntle ukuze ithathe ingqalelo yoluntu. Umzekelo wesilogeni unokuthi: "I-Red Bull ikunika amaphiko" okanye "iRexona ayikulahli".
- Umfanekiso. Umfanekiso ubalulekile kuba kwinqanaba lokubonwayo yile nto ichonga kwaye yahlule uphawu olunye kolunye. Isenokuba lilogo echaza uphawu kunye neemveliso okanye iinkonzo ezibonelelayo. Umzekelo ziibhodi zezibhengezo ozibonayo endleleni okanye kwizixeko ezikhulu.
- Umyalezo. Umyalezo ubalulekile kuba yile nto ihambisa ulwazi uphawu olufuna ukuluhambisa kuluntu. Umyalezo kuya kufuneka uhlengahlengiswe kubantu ekujoliswe kubo kwaye ke umyalezo kunye nomxholo kufuneka ucingisiswe kakuhle. Asibhekiseli kumagama kuphela, kodwa nakwizandi kunye nemifanekiso esetyenzisiweyo. Ihlala inemiyalezo efihliweyo ukuze abantu bazive ukuba bafumanisa umyalezo ofuna ukuwudlulisa. Into ebalulekileyo kukucenga. Umzekelo, iintengiso zemigca ezizama ukufikelela iintliziyo zabaphulaphuli ngumzekelo omnye.
- I-logo okanye uphawu. Oku malunga nesimboli eyahlula le nkampani kwabanye. Ihlala yenziwe ngemifanekiso, iileta, okanye ngokudityaniswa kwazo zombini. Oku kunika isazisi kwinkampani kwaye kunemibala ethile ukuze babonakale ngokulula. Ngale ndlela inkampani, yakuba impumelelo yayo yamkelwe eluntwini, kulula ukuyisasaza kwaye iphumelele. Umzekelo, uphawu luka Mnu Wonderfull, Coca-cola, McDonald's, njl.
Imizekelo yezibhengezo zentengiso
Emva koko siza kukunika imizekelo yentengiso ukuze uqonde ngcono nangakumbi ukuba sithetha ntoni. Ziimpawu oya kuthi ngokuqinisekileyo uyazi:
- Imibala eManyeneyo yaseBenetton
- coca Cola
- I-Nescafé
- Nike
- adidas
- Ford
- URayban
- Rolex
- Samsung
- iapile
- Nintendo
- Microsoft
Izibhengezo ze-FAQ
Izibhengezo zihlala zinomyalezo okhuthaza imveliso okanye inkonzo, kwaye okubalulekileyo kukuba abaphulaphuli okanye ukungabikho babe ngabathengi abanokubakho ukuze ngale ndlela, inkampani iphumelele. Emva koko siza kuthetha ngeminye imibuzo ebuzwa rhoqo ekufuneka uyazi.
- Yintoni isibhengezo sabantwana? Abantwana kunye nabakwishumi elivisayo ngabona basemngciphekweni wentengiso ngenxa yokuba besilela ukucinga kabukhali kwaye bakholelwa yonke into abayibonayo okanye abayivayo, nokuba bubuxoki okanye bazama nje ukweyisela inkampani yentengiso ukuba izuze imali.
- Zithini izinto zentengiso? Njengoko besesitshilo apha ngasentla, izinto eziphambili zezi: isiqubulo, umfanekiso, umyalezo kunye nelogo yakho okanye uphawu.
- Yintoni injongo yezibhengezo zentengiso? Bahlala befuna ukubhengeza ubukho bemveliso okanye inkonzo.
- Uyenza njani intengiso? Ukuze ukwazi ukwenza intengiso, uhlala ubazi abaphulaphuli ojolise kubo. Nje ukuba abaphulaphuli baziwe, kuya kufuneka uchaze iinjongo, wenze uyilo olulungileyo olubetha, yenza umthengi akholelwe ukuba le mveliso okanye inkonzo iyayidinga ngandlela zonke (nokuba ayifani), abaphulaphuli baziva bachongiwe kwaye ocinga ukuba into enikwa sisisombululo ebomini bakho.
Ukubaluleka kokucinga okunzulu
Kubalulekile ukuba abantu, oko kukuthi, ukuba abaphulaphuli bacinge nzulu ukuze banga "funi" konke abakubonayo kwi ntengiso. Kuya kufuneka uyazi indlela yokwahlulahlula into oyifunayo kwinto ongayenziyo, kwaye okona kubaluleke kakhulu: yazi indlela yokwahlula iintengiso zokwenyani kwezo zingenjalo.
Ngamaxesha amaninzi, iinkampani zizama ukufikelela kubaphulaphuli ngokubenza bakholelwe ukuba bafuna imveliso yabo ukuphucula ubomi babo, njengesiqholo, impahla okanye isixhobo. Abaphulaphuli kufuneka babe neendlela ezifanelekileyo zokuchonga Iimveliso onokuzidinga ebomini bakho kwezo ungazifuni kwaphela.
Ucinga ntoni xa ubona intengiso? Ngaba uyathanda ukuzibona okanye ungomnye wabantu abakhangela kuphela iimveliso ukuba uyazifuna?