My daughter has never been into playing with dolls but I would bet 70% of girls play with them. In the same way, boys are more about clicks (that's what the Playmobil dolls are called in my country) or cars (that in the best of cases, lest a game console break into the house). The fact is that there are also other types of games, the so-called Building games, but they are more geared for children.
Debbie Sterling is an engineer who founded Goldieblox, a toy company dedicated to inspiring the next generation of female engineers. The percentage of women studying engineering in the United States is only 10%. This is why Debbie created a line of toys for girls that was an alternative to dolls and cooking games.
Your new company created a very good video to awaken the consciences of parents and children. future engineers:
(Important note to activate the subtitles in Spanish: when the video starts playing, a small white rectangle appears at the bottom right. Click there and select the subtitles in Spanish.)