Labels Against Women (Pantene Viral Ad)

The popular hair care brand Pantene has come up with an innovative and unique announcement. The new Pantene ad has gone viral on social networks and it also seems to me that it has generated some controversy. There are those who say that what the ad says is true and others who say that it is an exaggeration.

The ad was uploaded to YouTube on the Pantene Philippines channel on November 9, and has already received 3.938.509 views. Here you have it translated:

If you liked this video, share it with your friends!

Although it was released a month ago, the ad went viral only after Sheryl Sandberg (Facebook's chief operating officer) will post it on their official page.

«This is one of the most powerful videos I have ever seen. It illustrates how women and men do the same things but are viewed completely differently. It is really worth seeing. Congratulations to the Pantene team. »

In one minute it shows how men and women, in the performance of the same actions, they are perceived differently. The video begins with a man and a woman entering their offices. The man appears with the title of 'Boss' ('Boss'), while the woman is labeled as 'Bossy' ('Bossy').

Original video of Pantene Philippines

And what do you think? Is the message conveyed by the video true?


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