The term media, which is the plural of the medium, refers to the communication channels through which we disseminate news, music, movies, education, promotional messages and other data. It includes physical and online newspapers and magazines, television, radio, billboards, telephone, Internet, fax and billboards.
Different types of media
Describe the various ways in which we communicate in society. Because it refers to all media, everything from a phone call to the evening news on television, they can be called means of communication.
When we talk about reaching a large number of people, we say media. Local media refers, for example, to a local newspaper or local / regional TV / radio channels.
We used to get all of our news and entertainment through television, radio, newspapers, and magazines. Today the Internet is gradually taking over. Print newspapers are struggling to measure that hundreds of millions of people each year switch to news sources on the Internet.
Media Division
Media can be divided into two main categories: diffusion and printing. The internet has also become a major player as an increasing number of people around the world get their news, movies, etc. In Internet.
Print media includes all types of publications, including newspapers, newspapers, magazines, books, and reports. It is the oldest type and, Despite the suffering since the appearance of the Internet, it is still used by a significant proportion of the population.
Audiovisual media refers to radio and television, which entered the scene in the early and mid-XNUMXth century, respectively. Most people still get their news from television and radio broadcasts; however, experts predict that it won't be long before internet sources take over. In the last twenty years, cable news has grown in importance.
The Internet, specifically websites and blogs, are rapidly emerging as viable and major channels of communication as more and more people search for news, entertainment, and educational material on the Internet. The term 'viable' in business means capable of generating profit for many years.
Virtually every part of the Internet has become a medium of communication - most free email services have little boxes that display advertisements and other messages. Internet, as we know it today, it didn't really take off until the 1990s.
In 1995, only 1% of the world's population was on the Internet, compared to more than 49% today. The notion of the Internet started in the 1960s in the US. During the Cold War, when the military and scientists were concerned about a missile attack, which could destroy the telephone system.
Stephen Hawking, a British theoretical physicist, cosmologist, author, and director of research at the Center for Theoretical Cosmology at the University of Cambridge, once said: "The media needs superheroes in science as in all spheres of life, but there really is a continuous range of abilities without a clear dividing line."
What are social networks?
Social networks are a collective of online communication channels where communities interact, share content and collaborate. Websites and applications dedicated to social media, microblogging, forums, social bookmarking, wikis, and social media are examples of some types of social media. Social media is the new communication today. The most famous social media companies are Facebook, Twitter, Google+, and Instagram.
Just over two decades ago, very few people around the world knew what the Internet was. Today it has become part of our lives. It is destined to become the # 1 channel for communicate with the world population.
Media functions
The means exist to fulfill a series of functions. Whether the medium is a newspaper, radio, or television news section, a behind-the-scenes corporation must generate revenue and pay the cost of the product. The income comes from advertising and sponsors.
But corporations won't pay for advertising if there are no viewers or readers. Therefore, all programs and publications must entertain, inform or interest the public and maintain a constant flow of consumers. In the end, what attracts viewers and advertisers is what survives.
The media they are also watchdogs of society and public officials. This role helps maintain democracy and holds the government accountable for its actions, even if one branch of government is reluctant to open up to public scrutiny. As much as social scientists want citizens to be informed and involved in politics and events, the reality is that we do not. So the media, especially journalists, they keep an eye on what is happening and sound an alarm when the public needs to pay attention.
The media is also involved in agenda setting, which is the act of choosing which issues deserve public discussion. Today, numerous examples of agenda setting show how important they are the media in trying to prevent new emergencies or humanitarian crises.
The connection to the world
The media are our connection to the world. What we see is carefully selected. This feeling of responsibility extends to covering moral issues. Before the Internet, traditional media determined whether photographs of citizens or video images would become "news."
However, the agenda setting power of traditional media has begun to be taken over by social media and smartphones. Tumblr, Facebook, YouTube and other Internet sites allow witnesses to instantly upload images and event accounts and forward the link to their friends. Some uploads go viral and attract the attention of the mainstream media, but News from large networks and major newspapers are even more powerful to start or change a discussion.
Means They also promote the public good by providing a platform for public debate and enhancing citizen awareness.. Local news has a bigger job, despite small budgets and smaller resources.