The psychological effect of colors

“If the psychological effect of color is direct… or if it is the result of the association, it is debatable. The soul and the body are one, it is possible that a psychological tremor generates a corresponding one through association. " Wassily Kandinsky

Colors cause mental and emotional effects in people, certain colors have been associated with an increase in blood pressure, increased metabolism, and eyestrain, as for their emotional effects, it can vary in interpretation, meaning and perception according to culture. For example, while the color white is used in many Western countries to represent purity and innocence, it is seen as a symbol of mourning in many Eastern countries.

Artists, designers, and publicists have tried to understand how color can dramatically affect moods, feelings, and emotions.

Some color effects have a universal meaning. Colors In the red zone of the color spectrum they are known as warm colors and include red, orange and yellow, these warm colors evoke emotions that range from feelings of warmth and comfort to feelings of anger and hostility.

Colors in the blue part of the spectrum they are known as cool colors and include blue, purple and green. These colors are often described as calm, but they can also generate feelings of sadness, calm, or indifference.

Here are some colors and their associations or the emotions they can trigger:

-Purple: this color uses red and blue provides a good balance between stimulation and serenity, encourages deep contemplation or meditation, is associated with spirituality, conscience, authenticity, truth, quality, creativity, has associations with time, space and the cosmos encourages introspection.

-Orange: generates sensations of comfort, warmth, security, passion, abundance, fun.

Since it is a combination of red and yellow, orange is exhilarating

-Gray: is the only color that does not have direct psychological properties, however it can ease depressive thoughts, heavy use of gray usually indicates a lack of confidence and fear of exposure. It is also related to neutrality and lack of energy.

-The color Red: Evoca courage, strength, heat, energy, basic survival, 'fight or flight', sGoing the longest wavelength, red is a powerful color. That is why it is a fundamental color in traffic lights around the world.

Andrew Elliot and his group of researchers, studied people's responses to the color red, discovered that women use the color red to dress or as a background when taking a photograph, because it makes them look more attractive and desirable to others. The same happens with men, because when seeing them with a red lake, women interpret it as having a higher status.

-The color Verde, Is associated with, balance, tranquility, restoration, environmental awareness, peace, helps promote creativity in those who are seeing it.

It is a restorative color, it is in the center of the spectrum so it relates to balance, used incorrectly it can be dull or boring.

-The color Blue Is associated with intelligence, communication, confidence, efficiency, serenity, logic, coldness, reflection, calm, It can energize in saturated but not bright shades of blue, while bright, unsaturated blues can give a relaxing effect.

El azul it is the color of the mind and is essentially calming, yet it can be perceived as cold, emotionless, and unfriendly.

El azul It is suggested for high traffic rooms or rooms that you or others use for a long time, it is a soothing and serene color, it lowers breathing and blood pressure.

-Colors yellow or orange, they are often associated with food and can cause an appetite to open more easily, Used a lot in restaurants, these colors reflect more light and overly stimulate the eyes.

-The yellow relates to happiness, laughter, joy, positivity, warmth, kindness, optimism, hunger, intensity, frustration, anger, or need for attention.

It is an essentially stimulating color, it is very strong psychologically, it can lift your spirits and self-esteem; it is the color of confidence and optimism.

-White: it is usually associated in our culture with purity, innocence, cleanliness, sterility, a feeling of space and neutrality. Like black is the total absorption of wavelengths, so white is the total reflection.

-Black: Is associated with authority, energy, strength, evil, intelligence, death or mourning. It is a color that absorbs all colors and energy, it is essentially the absence of light, since it does not reflect wavelengths, it is usually threatening, that is why many people are afraid of the dark.

-The brown: Is associated with reliability, stability, friendship, sadness, warmth, comfort, security, naturalness or mourning in some societies.

This knowledge about the effects of color can be very useful, for example when choosing what colors to paint our house, office or some other room, we can also apply this knowledge in the colors of our clothes, because as mentioned before, the perception Color is subjective, but there are some color effects that have universal meaning. [mashshare]